Initial Ideas and Prototype

My initial ideas above: Reducing packaging by keeping it one sided and creating a pull out alternative with further information. Explored vinyl stickers of just the company name, minimalist approach.

First started to explore the single strip idea that wraps around the top of the bottle and attached at the front. Inspired by wine bottle packaging. 

First Draft

Circle has removable adhesive which is stuck onto bottle, label wraps around the lid then tucked back under the circle

View from the front, simple, modern iconic label look.

Side view, looks good visually.

Design for the first prototype, label is removable and fold out to create a measuring label to create recipes using the L&P bottle.

When making the prototype a few problems occurred. When the label is unfolded (because the label wraps around the lid it is very long) it was too long for the bottle so could not accurately be used as a measuring tool and a hassle to undo.

Second Draft

Front goes straight to the bottom in an iconic strip.  When this is reversed so the multi use measuring label goes from the bottom of the bottle to before the bottle curves.  

Slightly more developed design using proper identification, weight, environmental logos, websites etc. Recipe for specific meal is on the back. There can be a range of different recipe labels that can be collected so the consumer has a new recipe they can use their L&P bottle to make. Makes them hold onto it, however if they dont want to the bottle and label is completely biodegradable. Orange and black used throughout. PLA plastic bottle makes it possible to cut along the dotted line. The iconic shape will stay the same. 

Info graphics showing how the bottle can be turned into a measuring jug. 

How to use me:

Cut the bottle on the dotted line. Turn the neck of the bottle upside down to create the funnel.

Place the neck back through the reversed label and tuck it under the bottle.

Poor the ingrediants to the marked measurement lines to make the yummy recipe.

Save and collect L&P recipes.